How to save the customer from overheating due to a solution selection?

How to save the customer from overheating due to a solution selection?

👇 🎥Customer Background:

A Southeast Asian brand sells 20000mAh large-capacity fast-charging power banks on e-commerce platforms. Due to fierce price competition, they chose a low-cost PCBA solution. However, two months after the product was launched, a large number of users reported that the body became hot during charging, and even affected the safety of the mobile phone. The customer return rate soared to more than 10%, seriously affecting the store rating.

📊Problem Analysis:

After receiving the product, we disassembled and analyzed it and found that there were several key problems with the PCBA solution:

1️⃣ The MOS tube is of poor quality, resulting in low conversion efficiency and severe heating.

2️⃣ The temperature monitoring chip is not used, and there is a lack of effective over-temperature protection mechanism during charging.

3️⃣ The power management IC is not designed reasonably, resulting in excessive energy loss during charging and discharging, further exacerbating the heating.

💥 We provide customers with the following optimization solutions:

Replace high-efficiency MOS tube: We use MOS tubes with low on-resistance (Low Rds(on)) to improve conversion efficiency and reduce energy loss.

Add NTC temperature control protection: Add NTC thermistor sensor to the PCBA solution to achieve temperature monitoring and overheating protection. When the temperature is too high, the charging power is automatically reduced to ensure safety.

Upgrade power management IC: Use synchronous rectification IC to increase the conversion efficiency from 85% to 91%, effectively reducing the heating problem.

💯Final result:

After optimization, the new product was put back on the shelves, and the return rate dropped from 10% to 0.8%. The customer successfully restored the brand reputation and completely switched to our PCBA solution in subsequent purchases.

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Miki Lee

Hi, I'm the author of this post, and I have been in this field for more than 10 years. If you want to wholesale mobile charging product, feel free to ask me any questions.

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